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Quantipulation: The Impact Of Website Errors
According to an eConsultancy blog post: Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend. When asked what these errors were...
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My Take: Walmart’s Pay With Cash
Walmart recently announced a new capability on its website to allow customers shopping online to Pay With Cash. The way it works is: “During checkout, shoppers select the “cash” option and their...
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Lessons For Banks From A Walmart CEO
At this year’s BAI Retail Delivery Conference, I had the opportunity to moderate a closed roundtable discussion of the Marketing Leaders Circle (thank you Deluxe!), and as an added bonus, got to...
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Why Walmart Execs Are Smart To Stay Off Twitter
The Harvard Business Review thinks that Walmart senior execs should be on Twitter. It wrote: “Last week, Walmart found itself in a Twitter tussle with actor Ashton Kutcher over the company’s...
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Failed CurrentC
According to an article in NFC World about MCX’s mobile wallet (to be named CurrentC): “Consumers will benefit from using CurrentC in four main ways: 1) Save money with valuable coupons and offers; 2)...
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Merchants’ Payments Pipe Dreams
To put it mildly, Tom Noyes’ post What Do Retailers Want? elicited a few reactions out of me. *** TN: “A top 5 merchant told me a few months ago “Retailers like Starbucks have proven that we are best...
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